High-impact performances will make your marketing events noticeable in Hong Kong and boost your media coverage
Being based in one of the busiest business hubs in Asia, Zani Productions has done hundreds of marketing events to promote building openings (HK Heritage Museum, Hyatt Centric Hotel, City super Store…), New properties released to the Hong Kong market (Park Yoho, Park island, Casa 880, …), shops & stores openings as well as some awareness gimmicks and activation campaigns for brands & products (HSBC, Tissot, JVC, Pricerite….). These collaborations to marketing events have taken the form of brainstorming about original concepts, acts & artists' suggestions, and creating special props, costumes, and sets for the most impactful marketing show. Contact us for your next successful marketing event in Hong Kong & Macau
OPENING EVENTS IN HONG KONG
Store Openings, New Property Launch & Head Quarter Relocations in Hong Kong.
New stores & new properties require new visuals & attractions. We have been asked by HK clients to create several roving characters to launch new shops & properties in Hong Kong & Asia: City Super, IFC mall, Park Island phase I and II, Casa 880, Coastal Skyline, … For Yoho Park, we have imagined elegant butterflies on stilts whose wings were printed with patterns of the property visuals. For the City Superstore opening in IFC Shanghai, we produced some inflated costumes representing fruits and vegetables. And for the IFC mall opening, we invented the only Eiffel Tower on stilts in the world! Many other opening events for Parisian casino in Macau, Heritage Museum in Hong Kong, Notovel Hotel, Hyatt Centric Hotel…
REBRANDING IN HONG KONG
Rebranding events and awareness campaigns for Hong Kong malls & companies with highly visual entertainment.
D-Park in Tsuen Wan changed its name and visual identity after its complete renovation. Zani Productions was asked to bring a team of international entertainers: jugglers, stilts walkers, unicyclists, balloon twisters… These performers went around the new mall area on a double-decker bus parade in the district to raise the attention of the neighborhood. When phase 2 of Lee Garden opened in Causeway Bay, connecting Lee Garden 1 by a pedestrian bridge newly built between the two malls, Hysan group wanted to emphasize the new connection. Our prop designer produced an exact scale replica of the bridge that was carried between two tall stilt-walkers and revealed during the VIP ceremony.
PROMOTIONAL EVENTS & MARKETING CAMPAIGNS IN HONG KONG
Products launch, sales promotions, special offers, new services released in Hong Kong are best supported by impactful visual performances.
Many companies have used the creativity and artists’ booking expertise of Zani Productions for their marketing campaigns: Watson’s to promote sports events with golden statue tennis couple, Tissot Statue mime on stilts to promote its watches in Causeway Bay. Promotion of new landmarks HK shopping malls like IFC with music, dance program, and tailor-made roving character on Stilts. Awareness program for Pacific Place mall with mimes, magicians & jugglers walking around the mall for two weeks to highlight the new design of the mall.